The Story of Louise Follain

A Parisian Love Story...

She seems happy but deep inside she’s expecting more of life… and love. She is full of dreams, she has wild fantasies and desires. She doesn’t want to let routine get hold of her life and she doesn’t want to become the shadow of herself she’s slowly becoming. She wants to escape her town, meet new people, travel, explore a little more… She wants unpredictable kisses. She wants to breathe the wild air again. Trapped by routine and tempted by passion, she wants to break free of these safe arms that have been holding her for too long.


The many nights alone pushed her into reading passionate love stories and watch romantic movies. She envied the heroines of the stories. So much that she became the heroine of her own story. 


She would soon see what was meant, in life, by the words  “bliss,” “passion,” and “rapture” - words that had seemed so beautiful to her in those books and movies. 

She would be seduced by a mystery man in the enchanting streets of Paris and they would French kiss all night. She would be looked at like she was magic. They would undress each other with their eyes only. His hands would trace the veins in her neck and find their way across her chest. They would love with a love that’s more than love. And they would wake up... the morning sun shining through. All innocence lost. They would smell like love and taste like sin… And she would feel alive. 


All of a sudden she was the amoureuse of all the novels, the heroine of all the movies, the vague “she” of all the poetry books. 


“How oft the warmth of the sun above

Makes a pretty young girl dream of love."

Louise  is wearing our SS/2016 'FAKE CLUB' Collection. Available here:

Designs by Merinda Kate Jackson:

Photography  by Roos van Rij:

Model Louise Follain :

Text by Babette De Bouver:

What do you love most about Paris?

I love the fact that it's not too big, it's really human sized. You can almost walk from any spot to another in 20 minutes.

Can you name your five favorite spots in Paris?

Le marché des enfants rouges, rue des Martyrs, le canal St Martin, le jardin des Tuileries and pretty much the whole 11th arrondissement.

Which book or movie character would you like to be?

When I was little I wanted to be one of the demoiselle de Rochefort ! Secretly still a little bit today :p

If you could start over your life, is there anything you would do different?

Actually... no ! I have no regrets at all :) And I don't want to have any !

How would you describe your style?

I never know how to answer that haha. Experimental ? But always feminine :) I always like to try new stuff.. Fashion is made to have fun ! I do have some obsessions though, like striped stuff and vintage jackets. 



What really inspires you?

Fashion, music, traveling, people, London.


Are you ever worried what people think of you?

Except for my mother, not really aha. I think the most important is to have a good opinion of yourself first. If you're confident, you don't have to care about what people think of you ! It is important to have your friends' opinion on things though. But if they're really your friends, they will never judge you :)

 As a strong feminine character in the world, do you ever find yourself at a disadvantage?

Of course ! Who doesn't except for Kim Kardashian :)

What change do you want to see in the world? (+ what would you do to reach that goal?)

 I know it's cheesy but more peace and more tolerance. I wish I could do something to change that. But I trust our new generation to bring beautiful things in the world.


What do you think is the most important characteristic a man should have to impress you?

Being smart and cultivated.

If you could live in another age what age would that be?

(I'm not sure i understand that question) I can't wait to be 30. Someone told me one day by reading my hand lines that my life would be crazy between 30 and 40 so I'm curious :p

What’s on top of your to do list?

Go to the gym + book a driving lesson.

What do you daydream about?

Going to Cuba and dancing on Guantanamera in the sunset.

What are your future plans?

I have to finish my degree in economics and I'm also starting to do fashion styling ! 

Do you rather buy a one way ticket or a roundtrip ticket?

I've actually never bought a one way ticket but I definitely have to one day. Otherwise I'm not adventurous enough for now :p

What is happiness for you?

Happiness is waking up almost everyday thinking there's no place you'd rather be. (does it sound like the Clean Bandit song?) Also doing something you love, of course. If you think too many days in a row that what you're about to do is not what you would do if this day was your last, then something's gotta change (Steve Jobs said that).










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