SAYIING GOODBYE TO AN ICON. AFTER A DECADE OF CHAMPIONS WE'RE MOVING ON.
Shop Breakfast Of Champs before it’s gone. Styles closing weekly. Up to 50% Off
Take an extra 15% off Sale items with code THISISIT at checkout
Security Tank
$69.00 $55.20
Lover Cotton Panties — 3 Pack
$95.00 $76.00
Too Iconic For My Ex Tee
$79.00 $63.20
Hot Lap Shorts
$83.00 $62.00
EROS Tee
$89.00 $71.20
Breakfast of Champs Crop — Sun Bleached
$75.00 $60.00
Part Time Lover Tank
$71.00 $57.00
Lover Cotton Panties — White Dot
$35.00
No Entry Shorts
For the last 12 years, you’ve been part of something incredibly special.
Breakfast Of Champs became more than a tee, it became a legend
Now as we say goodbye to the icon, I'm about to share the most exciting thing I’ve ever created, and I’d love you to see it first.
Not a new chapter. A brand new story.
Your invitation starts here
